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Victoria Gladstone
Aug 31 min read
Are you experienced?
Exceptional retail experiences are still rare. Online shopping continues to grow, and smart retailers understand that their store's...
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Victoria Gladstone
Apr 211 min read
TREND SPOTTING
We're looking forward to the future, and looking for ways to positively impact it. Some of those ways involve raising awareness about the...
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Victoria Gladstone
Mar 241 min read
The Experience is Free!
At a recent visit to a medical facility in Winchester, Virginia, I arrived early enough to visit the Starbucks near the pharmacy on the...
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Victoria Gladstone
Feb 112 min read
What One Magazine? Monocle
At the same time that information sources focused on business have exploded, our available time for paying attention has shrunk. So too...
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Victoria Gladstone
Jan 271 min read
Less is sometimes way more...
I was looking to simplify my makeup routine, and a video for Jones Road featuring Bobbi Brown popped up in my YouTube feed. It got my...
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Victoria Gladstone
Jan 151 min read
Say it Loud Without Saying a Word!
This restaurant on 7th Avenue in Park Slope, Brooklyn, makes the most of every square inch to tell their brand story. Black chalkboard...
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Victoria Gladstone
May 22, 20221 min read
Bricks + Mortar x Online Shops = Sales
Are you making the most of the traffic passing by your business storefront window? Whether you have a large expanse of plate glass, or...
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Victoria Gladstone
Mar 21, 20221 min read
AMPLIFY your brand personality!
After a recent appointment in Vienna, Virginia I went looking for a quick healthy afternoon meal. My favorite Sushi spot was closed, but...
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Victoria Gladstone
Jan 12, 20221 min read
Read Me
Atomic Habits by James Clear. Not since Ekhart Tolle‘s “The Power of Now”, has a book influenced how I think and behave to this degree....
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Victoria Gladstone
May 31, 20211 min read
Price Promotion is Powerful
Now that customers are returning to in-store shopping take a page from online marketers and put the pricing front and center.
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Victoria Gladstone
Jan 18, 20201 min read
Chopping the Wood Pile in Front of You
Chopping the wood pile in front of you is a powerful metaphor that yanks you out of the mess of modern life and sets you down in the...
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Victoria Gladstone
Jul 15, 20191 min read
Open for Business
Give your customers a warm welcome and show them that you really care. Your front door should always lead to a great customer experience.
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Victoria Gladstone
May 20, 20191 min read
Customer Lifetime Value
Are you making the most of your investment in marketing and CRM?
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Victoria Gladstone
Apr 17, 20191 min read
Show Don't Tell
This Harry's Razor end cap display at a Target store grabs your attention by showing you what the product can do, while the brand is...
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Victoria Gladstone
Mar 30, 20191 min read
Smart Signage
It's not just what you say, but how you present it that customers notice. This grocery store communicates their vision and mission...
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Victoria Gladstone
Mar 3, 20191 min read
Software
When promoting your business think about ways to challenge your customer's perceptions about your brand. Someone at Microsoft did just...
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Victoria Gladstone
Feb 27, 20191 min read
Set the Stage
In sales every customer touch-point matters. Your products and services are just part of the customer experience. Bricks and mortar...
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Victoria Gladstone
Feb 24, 20191 min read
Community Matters
The strength of your business is closely tied to the strength of the community that you serve. Be strategic and devote a space to...
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